At its core, information/instructional design is concerned with the notion of providing information in such a way as to maximise its effectiveness for those using it. As a result, the emphasis is not solely placed on the attractiveness or aesthetic display of a piece of information but rather on its efficiency in achieving its purpose and the ease by which it can be understood. This is often achieved through using categories to structure information so as to make it easily accessible and simple to follow, or as seen through the IKEA instructional image above, symbols and graphics can also be utilised to express an idea. Some other examples of information/instructional design include:
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